There is more to email marketing than just sending emails to your target audience. Email marketing is used to build trust with your customers, generate leads, and build credibility for your brand. To make this process simpler, some email marketers opt for email automation. However, email automation is not everyone’s cup of tea, and your in-house email marketing department might be under equipped to handle an automated email strategy. In such cases, an offshore email automation expert is a perfect solution.
Let the experts lead the way
Businesses implement email automation to swiftly deploy their email campaigns. Furthermore, if you attach your website analytics with your automation platform, you will be able to target your customers based on their historical behavior and their preferences. You can leverage your automation campaign to send out highly personalized emails to your customers. However, it will require an in-depth analysis of the data collected from your website along with the knowledge of identifying and integrating behavioral triggers in your marketing campaign. Your in-house email marketing department might find this task daunting.
In such cases, it is wise to hire offshore email marketing specialists. An offshore email marketing company will have automation experts along with seasoned data analysts. They will be able to better analyze your website data and provide you with valuable insights. The automation experts can easily create an automated workflow since they will have all the necessary tools at their disposal. Additionally, you will be able to save the money which you would have otherwise spent on training your in-house employees and creating the email automation platform from scratch.
Offshore hiring also helps your in-house marketing team
The offshore email marketing specialist should not be treated as a threat by your in-house email marketing department, but rather as support. If your employees are already overburdened with tasks, you can hire offshore experts to handle the load. For example, a company’s marketing team can become disorderly during the holiday season. The team has to come up with multiple campaigns for all the different festivities. Offshore email marketing experts can lighten their load by managing some of their automated campaigns.
Apart from automating your campaigns, offshore email marketing experts will be able to create and modify your email template for better reach. They will also track all important metrics such as the open rate, churn rate, and unsubscribe rate and offer solutions to improve them. The campaigns can be entirely handled by the offshore group without your direct involvement. The automation experts will offer their opinions on how to improve your email marketing lifecycle.
Offshore email automation helps to scale your business.
If you are starting your business, you should definitely consider outsourcing your email automation as opposed to creating your own email marketing team. Creating and maintaining an in-house email marketing team will burn a hole through your pocket if you are in the early start-up phase. Why? Because you will need to advertise for the open position, conduct the hiring process, and manage the salaries of multiple people. On top of that, they might not perform as per your expectations. Moreover, if you are done automating your email campaigns for the year, you will have to look for other work for your employees.
In comparison, hiring offshore email automation experts paints a prettier picture. You can easily choose a marketing agency which caters to all your needs based on your budget. As your business grows, you can scale your email marketing campaigns by increasing your budget. The offshore email marketing agency will provide you with trained professionals. The email automation professionals will be able to plan strategies, create an effective content plan, design an efficient email marketing program, and deploy your automated campaigns. You also boost your profits as you do not have to pay for the idle time of the email automation experts.
Challenges faced while hiring offshore automation experts
Hiring of email automation experts comes with its own set of challenges.
#1 Quality control
You will not be able to micromanage the projects that you have outsourced. In such cases, managing the quality of your campaign may not be so easy. Even if you enforce strict guidelines, logistical issues, language barriers, the glitches might hamper the overall quality of your final product.
#2 Data breach
For email automation to be successful, you will need to hand over all your website analytics to the email marketing specialist. In such a case, it is difficult to mitigate the breach and misuse of your data. This problem can be easily solved by signing a non-disclosure agreement with the marketing agency.
#3 Other barriers
Language, culture, and semantic barriers may pose a challenge while hiring an offshore email automation expert. Even different time zones and date formats can affect your deadlines.
Final words
The usefulness of tapping into the global talent pool far outweighs the challenges it poses. Hiring an automation expert will free your in-house marketing team to focus on the bigger picture. And, you will also be able to invest your savings to improve other aspects of your business or marketing campaigns.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.
