SEO can help your business by driving traffic to your website and increasing your overall sales. It can help boost your reputation and form customer relationships over time. It is a long-term marketing strategy that businesses love.
SEO stands for search engine optimization and it can help you rank higher on Google’s search engine list. This will help your customers find your products and services far easier than any other method. Because let us be real, everyone uses google for everything and they only look at the top few results on the screen.
If you are a small business looking to drive traffic and increase your sales, then implementing SEO can help you achieve your business goals. Make sure your business gets to the top of the list so more customers can look at your website.
There is a lot that goes into SEO marketing, and no one expects you to be an expert overnight. I always recommend leaving SEO marketing up to the professionals, whether that’s with your already established team or with someone like Houston SEO marketing for a variety of reasons.
If you have never done SEO before, learning how to do it and do it well can be challenging for some. Instead of learning a whole new thing, giving this task to a third party can help relieve a lot of work and stress from your plate. This way, you do not have to learn a whole new thing. You can focus on your current strengths and weaknesses instead of adding to them.
If you do feel comfortable with SEO and want to implement it into your business yourself, then go for it! The worse case is that you fail, and you hire someone else down the road. To prevent you from failing as much as possible, here are a few tips and tricks for implementing organic SEO.
Create a list of keywords
Google pulls up search results based on what customers enter the search bar. To determine what kind of results, pull up first, it looks for articles, websites, etc. that use certain keywords from what’s been entered into the search bar.
For example, let us say I am looking to find wedding dresses in my area. Google is going to pull up every bridal salon near my location based on what I wrote. The keyword that it is looking for is wedding dresses in my area so whatever fits closest to this description is going to generate at the top of the list.
You want to have a variety of keywords because everyone googles differently. While someone might search for wedding dresses in my area, someone else may be looking for short wedding dresses, lace wedding dresses, bridal veils, or shoes that match a wedding dress. If my business is a bridal salon that sells all of these kinds of dresses and materials, then I want to make sure my customers can find me using several different kinds of keywords. Make a list of everything you can think of and go from there.
If you want to know how to create a large list of keywords for your website, follow this link. https://www.youtube.com/watch?v=jgpRyb65hDA
Focus on your customer, not your sales
Customers are important to any business. At the end of the day, they are the only things keeping you in business. Do not try too hard to sell them things through SEO. Customers do not like being pushed into things right off the bat.
Think of it like dating. You would not propose marriage on a first date now, would you? SEO is like a first date for your customer. You do not want to push a commitment before they have all their ducks in a row. Let them discover your business organically first, do their research, and make their own conclusions before you try to sell them something.
For more ways to put your customer first, click here.
Make sure your website has some of your keywords in it
Let us go back to the wedding dress example. If I want to make my website as SEO-friendly as possible, I am going to make sure that it has some of those keywords that customers look for when they go online. That way, my page has a higher chance of generating at the top of the list. Fair warning though, google does not like keyword stuffing so you should avoid overusing some of your keywords. Remember, keep it as natural as possible so it reads well to customers and will not be flagged from google.
Just like I said that SEO should be customer first; content should be just as important. Do not waste your content material by overusing words that pollute your writing. Making something too wordy in the hopes that google with catch more of your keywords will have the opposite desired effect.
SEO is a great way to make sure your business generates traffic long-term. While it will not happen overnight, I hope using some of these small tips can help you improve your SEO writing for the better.