Did you know 11 new people use social media every second?
Humans are social creatures and that means we’re addicted to Facebook, Twitter, Instagram, and more. But what does this mean for you as an entrepreneur?
It’s difficult to keep up with all the growth on social media platforms, so this is where social media metrics come in handy. There are plenty of free tools out there you can use to measure your social media reach and upcoming trends.
If you are wondering how to leverage your social media metrics, this short and simple guide is for you.
Use Tools That Make Sense for Your Business
There are countless tools available for businesses to use when analyzing their metrics for social media – but not all of them are right for every business.
For example, if you want to track mentions on Twitter, Hootsuite, or TweetDeck is a good choice because they allow users to see all mentions in one place. However, if you want more advanced analytics tools like follower growth and engagement rate, Buffer is a better choice.
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Use Tracking URLs
Social networks allow you to create tracking URLs that link directly back to your website or landing page. When someone clicks on this link, they are taken directly to a specific page on your site with no chance of leaving before completing their desired action.
This makes it easier for you to track the best social media metrics. You can then determine which ones are driving the most sales leads or sign-ups for free trials.
Review Your Performance Against Industry Benchmarks
Compare against benchmarks set by your competitors or other companies in similar industries. These benchmarks can help you gauge whether your brand’s efforts are effective and if there has been progress made.
If you’re not meeting goals, it might be time to rethink strategy or make adjustments to improve results next time around.
Look at the Big Picture
Don’t get caught up in the numbers on a daily or weekly basis, but take a step back and look at the bigger picture. You should be tracking social media metrics by using graphs, charts, and other visuals to compare data. This will help you identify trends and patterns that may be useful for future campaigns or marketing activities.
Social Media Metrics: Grow Your Social Media to Boost Your Business
Social media can be a powerful tool for connecting with your audience.
There are many social media metrics to help you get a better grasp of how your social media posts are performing, which can then be used in your social media strategy. The more you learn about these tools, the more empowered you will feel about social media.
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