Online gambling has taken the world by storm, especially in Denmark where it has been growing in popularity since 2012. Denmark also has the second-highest online gambling participation rate in Europe as one of only three countries where most of the revenue from this industry comes from online gaming. In 2019, statistics showed that 53% of revenue came from online channels, with 32.3% of this from mobile gaming. Additionally, revenue from mobile devices is growing by 5% each year. But how is this technology staying ahead of the game?
Mobile Technology
Mobile phones have revolutionized the way the world works, with people using their smartphones for a range of activities from ordering food to placing a bet online. Mobile apps are also generally easier on the eye, and more user-friendly than their website alternatives, meaning you can look through the different games with minimal effort. With smartphones offering a level of accessibility and flexibility that is the main appeal for many mobile gamers, it is no surprise that more people are favouring online gambling in this format. It is therefore essential for online casinos to invest in high-quality apps and websites, especially if they want to stay ahead of other online casinos. Software developers are being hired to create apps around the latest technology and trends, with most of these games compatible with mobile phones from the off.
Cryptocurrencies
The invention of Bitcoin in 2009 has started a new revolution in digital money, and cryptocurrencies are expected to become a new form of currency worldwide. This has already been found on online gambling websites, and placing cryptocurrencies on their list of authorized payment methods has made it a lot more accessible. For instance, the well-known casino comparison site BonusFinder Denmark lists casinos that meet their quality standards including ones that accept cryptocurrencies such as Play Ojo, which demonstrates the popularity of this option. Furthermore, with this alternative payment method, more people are likely to join those platforms where cryptocurrencies are available, especially as cryptocurrency pay-outs are generally handled quicker than traditional payment types.
Data Collection
Online gambling websites have access to a wide range of user data, coming from sign-up information, credit cards, tracking cookies, and smartphone apps. This invaluable data will allow online platforms to create effective and personalized marketing campaigns, knowing what players like which games, and using this information to attract new customers and make personalized suggestions. Additionally, due to the dangers on the internet, encryption technology helps keep personal and financial data safe from hackers, so you don’t have to worry about your information ending up in the wrong hands. If you are worried about how your data is stored, you can always read the online casino’s privacy policy.
Technology companies are continuously adapting and innovating, and with its popularity, the online gaming industry will see changes as well, which will make online gambling a safer and more enjoyable experience. By developing well-crafted algorithms, the possibility of errors is significantly lower, meaning that players have a much better gaming experience. Furthermore, as the games keep improving, the future of gambling could soon become fully digital.
