Texting is not going anywhere, and it’s a good thing too. The SMS/ MMS market has been steadily growing, even as the rest of the world becomes more reliant on smartphones and digital communication. In fact, in some countries like India, texting is the primary form of communication for everyone, from children to adults. So why are text messages still relevant in this age of constant internet access? Here are the reasons.
High Response Rate
The first reason is that SMS and MMS have an incredibly high response rate. According to research, 82% of texts are read within three minutes of being sent out. There’s no waiting around for someone to get back to you. Therefore, if you want to promote your business through SMS or MMS, click this link for the various options available. Most companies still using SMS services are finding success through them because they can provide an instant response.
This is especially important for companies that need immediate interaction with customers, such as those in the customer service industry. For example, if you’re having issues with your phone plan or internet provider and want help right away, it’s better to be able to contact someone via text message rather than having to wait on hold.
Fast Information Transfer
Another reason SMS and MMS is still relevant is that they provide fast information transfer without an internet connection, which can be unreliable in many parts of the world. For example, if you’re traveling abroad but don’t have access to data or WiFi, you’ll want to keep your phone on airplane mode to avoid being charged for data.
This means you won’t have access to apps, emails, or websites either. However, because SMS and MMS do not require an internet connection, they will still work even when your phone is in this state.
Ease of Use and Accessibility
Texting is also an incredibly easy way of communicating, making it great for anyone who doesn’t have internet access or isn’t tech-savvy. As long as both parties are on the same carrier network (i.e., AT&T), texts can be sent and received. In addition, you can send a text to anyone in the world by knowing their phone number (which they don’t need to have an active data plan for).
This makes texting perfect when traveling or living abroad since everyone will not likely have access to apps like Facebook Messenger or WhatsApp. Finally, texts are accessible across all kinds of devices. Unlike WhatsApp, which isn’t available for computers and tablets, you can send and receive texts on all types of gadgets and in any location by using your phone number.
Can Generate Repeat Sales
Another reason SMS and MMS messaging is still relevant is that it can help to generate repeat sales. One way you can do this through text messages is through promotional codes or discounts. For example, if you have an online shop where customers need to sign up for your newsletter to receive a promo code, texting the code will ensure that it’s easy for them to use.
This makes promotional codes sent via SMS or MMS a great way of promoting repeat business without spending money on ads, which are becoming less effective in this digital age anyway.
Time-Efficient and Cost-Efficient
Sending and receiving texts is also a time-efficient way of communicating. It takes less than 30 seconds for someone to read, process, and respond to an SMS or MMS message compared with several minutes (or even hours) it might take them to call you back if they’re busy at work. This makes texting an incredibly cost-efficient way of keeping in touch with customers, which is essential when you’re on a budget.
As a business owner, you can buy bulky equipment or pay for a virtual phone number to make your business appear more professional. However, it’s much easier and cheaper to use an app that allows you to send out bulk texts with just one click of a button.
Increases Brand Loyalty
Finally, sending SMS and MMS messages increases brand loyalty. This is because customers will start to recognize your contact number when they receive a text message from you. In addition, texts can be sent immediately, which means that if someone receives an offer in the morning, it’s easy for them to make a purchase or take up an offer right away without having to wait for a phone call or email.
This makes texts an effective way of promoting offers and deals, increasing customer loyalty since they’ll be more likely to keep you in mind when it’s time for them to make another purchase. The immediacy offered by SMS and MMS messaging can even encourage customers who aren’t ready yet to take action.
In conclusion, SMS and MMS messaging is still relevant in the digital age because they provide many benefits over apps like WhatsApp, including an instant response to customers, fast information transfer even without internet access, ease of use and accessibility across all devices, and the potential for increased repeat sales through promotional codes or discounts sent via text message.
